Who we are?

At Amar Food Products, we are at the forefront of producing premium surimi-based seafood products crafted to meet the highest international standards. As the flagship company of the Hiravati Group, with decades of expertise in the global seafood industry, we have earned a reputation for quality, innovation, and excellence.

Specialising in Surimi end products such as Crab sticks, Crab Claws, Crab shreds, and Crab chunks/bites, we cater to the ever-evolving demands of global markets. Our state-of-the-art facility at Porbandar, Gujarat, is designed to uphold the most stringent food safety and quality certifications, ensuring consistency and reliability with every product.

With an unwavering commitment to innovation, we combine advanced processing technology and rigorous quality control to deliver products that stand out for their taste, texture, and authenticity. Trusted by partners across Japan, Europe, and Asia, Amar Food Products is the name behind surimi products that elevate culinary experiences worldwide. Choose Amar Food Products – a partner synonymous with quality, integrity, and precision in Surimi-based seafood products.

A Brief History of Hiravati Group

1975

We began our journey with frozen seafood exports, laying the foundation for a legacy in the industry.

1989

Strengthened sustainability by supporting local fishermen and setting up fishnet and wire rope manufacturing.

1996

Pioneered Surimi processing in India, marking a new chapter in seafood innovation.

2010

Expanded into marine collagen peptides, extracting high-value collagen from fish scales to maximise resource utilisation and reduce waste.

2013

Introduced sterilised fish meal powder, processed from Surimi by-products for use in aquaculture and poultry feed, reinforcing our zero-waste commitment.

2021

Formed a joint venture in Mangalore (Ocean Proteins) to expand Surimi processing, leveraging our strategic location to strengthen our industry presence.

2022

Leveraging decades of expertise in Surimi capabilities, we entered the value-added segment of manufacturing Surimi Analog Products, expanding our offerings to meet evolving market demands.